Search Engine Optimization (SEO) is one of the most important and popular tactics for every single online business now. Investing in SEO helps businesses reach their target customers on a very small budget, or even no capital at all. Best SEO strategy for a website includes keyword research which is a very important, valuable and… Read More
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There are numerous incredible, fascinating articles and web journals composed every day, however, most of the time these end up being read by a few people. Do you invest your energy and your time writing content, but don’t promote content you produce and only share a blog entry once or twice? You will be easily disappointed… Read More
Hello again and welcome back to the series of tracking customer behavior series! Last time, I presented some main (and important) metrics for you to start with understanding your customer behaviors. This time, let’s jump into finding the best tools for you to nail the customer behavior optimization. The good news is, there are a… Read More
For customers to love your brand and buy your products, firstly they have to stay with you. That’s why your website needs to retain visitors. But is it hard to keep people sticking around? Last time, we learnt about bounce rate with a precise definition as well as how bounce rate happens on your e-commerce… Read More
When your business goes online, it means that you’re having visitors from every corner over the world. It’s not a local store opens for local people from 8:00am to 10:00pm every day. An e-commerce business is available non-stop from day to night, Monday to Sunday and anyone with an Internet connection and an access can… Read More
Tailor an online marketing campaign is not an easy work. You have to deal with so many struggles everyday from your own website to your customers. To analyze how successful your online marketing strategy is, you need to measure digital marketing success as efficiently as possible via important marketing metrics.
Understanding how customers use your website is a fundamental step in improving your online marketing strategies. Thankfully, Google Analytics provide you so many reports that help you deal with your tasks. Google Analytics is a powerful tool for everyone who manage a website and want to track important metrics, which will be used to improve… Read More
One beautiful day, you decided to jump into the immense eCommerce pool and make some great cash. You found a product idea with a unique selling point. You developed it. You succeeded. You started building your online store. You are done, and now it’s time you made it known to the world. How are you… Read More
Happy team = happy customers. Your customer service agents are hard-working employees who spend most of their time interacting with customers, directly or indirectly. And they are the reflection of the face and personality of the company when dealing with customers because the interaction your customers have with your reps is what they remember about… Read More
Google Adwords is one of the most powerful advertising channel for the success of many online businesses. There are so many questions asked “Why use Adwords?” and “Do Google Adwords work?”. In this article, I will show you 8 reasons your business should use Google Adwords as a key marketing channel to reach your targeted… Read More
Managing a website is not only updating the content every day, but improving its performance by optimizing of a number of variables, such as visitor numbers, conversion rate, search engine ranking and bounce rate, etc. Of which, bounce rate is one of the most important factors contributing to the conversion rate of a business website.
Marketing buzzword – it’s something that you cannot avoid, hide or run away if you are a marketer, especially an e-marketer. They appear at every corner of marketing and sneak into your strategy plan, meeting discussion and brainstorm regardless of your intention. Buzzword battlefield is rough as some emerge and quickly become dominant while some faded… Read More
You heard about it. No, you are seeing it with your own eyes. Social network channels like Facebook, Twitter, Instagram, Pinterest…have been rooting in our digital young generation. Everything we do nowadays goes social. According to Nielsen’s 2012 Social Media Report, social network is used as a place to ask questions, to reflect customer’s experience with one… Read More
Approaching a prospect can be as tough as asking a girl out. If you suck at socializing, you fail. A vendor of a brick-and-mortar store may leave such etiquette hassle to their onsite salesperson to deal with. But what about other e-store owners doing business on the internet? Who is going to help them socialize… Read More